In an earlier post we had examined the concept of guerilla marketing campaign. I did promise you follow up, and everyone knows that the Yixman never breaks a promise.
Ok, firstly sorry for the week's absence, I actually have a very good excuse--- Procrastination.
So we've gotten that out of the way, let us get on with business. TenCube takes a lot of pride in its work, and without doubt it's because WaveSecure is an awesome product. But making a good idea great is what we're aiming for. As it stands the mobile phone security market is quite small, and public awareness is miniscule. So in this case, we're actually pioneers charting new ground here, and anything we do to increase awareness is enlarging the size of the pie we can take a bite off.
This is where our new advertising campaign comes in
Among a series of posters we have put up in NUS.
The main aim of these posters would be to warn users of the dangers of losing their phones. Our product's name is visible but not the focus of the poster. In this sequence of posters what we are doing is two things.
- Associate WaveSecure with Phone Security
- Ask the user to come to our website
By making it short and sweet, we hope to create an impression on the subconscious of the reader's mind. Even if the reader does not surf on to our website after reading the poster, the association is built.
However I've been thinking about this, and realize there is a flaw to this campaign.
- It is not interactive, in the sense that the only sense being tested is visual. A good ad will utilize several of the users experiences
- What can make this poster viral? What can I do to make the user talk about it to his friends, his colleagues?
I actually have another idea in mind that I want to implement for the next campaign. But I'm not going to tell you.
HA!
